Jesus Hates Shoddy Products
Let's face it. Modern society is about taking shortcuts and making
money instead of creating anything ambitious or worthwhile. Most companies
realized this long ago and consequently resigned from the challenge of
competing on quality. Instead they took to the battleground of creating
cheap and inferior products but marketed them really well and convinced
the masses that they could simply purchase a meaningful experience or
lifestyle identification. As products were repurposed from function
into a declaration of style fused with image validation, the illusions
created began to be taken as reality. For example, soda that was once
considered merely carbonated sugar water was now a thoughtful expression
of one's decision to make an exciting product choice. As people became
accustomed to the idea of disposable products, the idea of cheap items
breaking and having to be repurchased frequently became accepted, as did
the internal psychological damage that resulted from the symbolism of a
world in which everything popular was constantly broken and thrown away.
Enraptured by the idea of becoming the actor represented in the ads,
the masses took to the illusion and disregarded all sense of function
and purpose. Since the only check and balance on marketing is the
immediate economic result, marketing ran wild and created "value"
by tricking consumers into buying junk. With refreshing honesty,
capitalism admits that its assessment of value is only what people
believe value is. Because beliefs are easily manipulated by persistent
marketing, it can be very profitable to manufacture shoddy and
thoughtlessly designed products while maintaining the perception of
There are a few exceptions to this formula. There is a small minority
of people who are not swayed by nonsensical advertisements promising
an image but rather desire relevance within reality. This market often
consists of serious people who are willing to pay more for something
that has more value. It is not surprising that despite the higher end
items costing more they also provide significantly more value because
of their superior design, function, and quality. There are even
rarer products that eschew marketing completely and concentrate entirely
on being inexpensive yet effective.
You can choose the extent of your consumerism and the type of consumer
that you are. If you vote with money to support shoddy products that
are poorly designed, serve no purpose, and fall apart, then that is the
social mentality you will get. We live in a capitalistic society and
our social mindset inevitably reflects the de facto mode of production.
You hold the path to the future in your hands.
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