Jesus Credit Card
Web Graphics Treatment
What Does Jesus Do?
Web Site Treatment
March 11, 2001
||Specifications and Intent
||Fonts and Color
||Navigation and Content
I. Project Scope
Conceive a life-style piece demonstrating the appeal of Jesus as he searches
for a special woman to love. The site should employ traditional Web
design principles and eschew pretentious graphical indulgences, except
where appropriate to mock modernity through subtle demonstrations of
absurdity. The key sections will be "About Jesus", "Bathe with Jesus",
"Contact Jesus", "Date Jesus", "Multimedia", and "Sermons". Each of
these sections will have optional subsections as needed.
Simplicity, directness, usability.
Content expansion possibilities are limited.
The graphical design is unbounded, making the navigation and concept
ungraspable by the majority demographic of people who have broken
attention spans and are unable to form significant conclusions
without being explicitly told what to think by the media they peruse.
Streamline navigation. Make a splash screen. Expand content
through congruent subsections. Create warmer graphics.
II. Specifications and Intent
All pages and graphics will intentionally be lightweight. No fluff
Flash pieces or background graphics will be employed. Design width
will be 600 pixels wide, allowing easy viewing with a deliberately
uncluttered viewing area.
III. Fonts and Color
Graphical fonts are a mix of serifs (a variation of Garamond) and
sans serifs (Arial and Impact). The text font is sans serif (Verdana)
and is displayed in midnight blue (#000033) to keep the text within
the existing color scheme.
The color treatment conveys harmonious polytones by allowing the
agency of color in the white and blue foundations to simultaneously
transmute into a new effect, supplemented by the fine, delicate
warmth of the golden overtones.
IV. Splash Screen
The splash screen introduces Jesus, the site
sections, and the site branding. Centered on a white
background, the site conveys structure without overtly
relying on lines. Note the striped blue over an abstract
pattern in the navigation section; this aesthetic conception falls
out after the splash page but is necessary here to add energy to an
otherwise monotonous solid blue.
V. Navigation and Content
By focusing all navigation under six major categories and displaying
subcategories in a left-hand text area as needed, the site structure is
well expressed. There is room on the top navigation bar for expansion
which will allow up to three additional major categories. Site branding
consists of the URL and a slogan, repeated in the top left of each page.
Content on the site redesign consists of more than twice as much material
as the previous design. This more effectively demonstrates why Jesus is
an appealing man to a certain type of woman and it serves more
effectively as a filter from those who are bored, indecisive, and easily
Deployment occurred on March 11, 2001.
The site was uploaded as a whole to a staging area on the current web
server. It then was moved into the production server space and instantly
replaced the previous site with no down time. What else would you expect
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