Horrible Racist

We still do not yet know where the drive for truth comes from. For so far we have heard only of the duty which society imposes in order to exist: to be truthful means to employ the usual metaphors. Thus, to express it morally, this is the duty to lie according to a fixed convention, to lie with the herd and in a manner binding upon everyone.
[FWN]

Almost no one called a racist actually is one. It's deliberate slander used to win an argument by bluff and bluster. In the rules of winning moral arguments, one must never be a racist, or interested in having the best outcomes rather than equal outcomes, or afraid of the "difference" of another (almost always trivial traits never registering interest anyway).

The attacked must constantly prove they are shining examples of moral secular Christianity interested in saving orphans, the disabled, the reckless, the irresponsible, and the generally hopeless -- the perpetual black hole underdogs who will become the future and grow into dominance not just in focus, but quantity, because the well constituted are no longer the goal of humanity. This alternative, supported by the possibility of mass votes, is to achieve victory by bulk, no matter how much degradation is needed to achieve a suitable landscape.

So long as sensibility is kept away, these are all good ways to win.