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One must still have chaos in oneself to be able to give birth to a dancing star. -Nietzsche

  March 26, 2008

Making Normal

kafe
Throughout Italy, superior, inexpensive coffee exists as a general standard and principle, because good food and drink are a basic part of all civilized cultures. In Argentina, where filet mignon costs a few dollars for a meal, Argentines laugh at the idea of "grain fed" beef because all tasty cows eat grass, not inferior grain. There is little expense when a nation baselines for quality instead of cutting corners to produce low cost products by deliberately making them of unnaturally low quality.

Choosing between low and high quality is not difficult if one thinks in the long-term and rejects corporate food "innovation" that reduces quality for larger profits. Eventually this "innovation" creates a third-world food supply like that enjoyed in the U.S. by an increasingly unhealthy population.

Throughout Italy, even in small cafes and airports, the coffee is of a quality that even the best shops in the states do not offer. And it costs half the price and is considered a normal and basic standard.

Tolerance for low quality is effectively a subsidy that ensures inferiority.


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